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Research
has shown that people who respond to direct mail solicitations are
most likely to pay for and renew their subscriptions. |
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WestPark uses
direct mail strategies to penetrate markets that generate the best
long-term results in three distinct ways:
- as a pre-telemarketing
communication that prepares the customer for the sales call
- as a follow-up to a phone call that
did not generate a sale
- as a sales campaign independent
from telemarketing
At West Park, we
design direct mail collateral with thought and creativity. We
develop images and messages from the information that we gather
during the planning stages of your sales campaigns. We utilize
professional writers and graphic artists to produce mailings that
are meaningful to those customers who want and need a little more
time to think about their purchases. You will be surprised by
WestPark’s ability to put “the spin” on your newspaper. In addition,
WestPark adds value to your direct mail campaign by designing
mailers as product surveys. We find creative ways to encourage
potential customers to respond to the survey even if they have
declined to purchase a subscription.
Direct mail can reduce
your dependence upon telemarketing starts. Let WestPark set the
standard for your direct mail
campaigns.
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