An effective plan and an effective strategy begin with accurate information and meaningful goals. WestPark Direct has developed proprietary methods and software for increasing sales in difficult markets and for attaining an effective distribution of sales across all of your sales areas. During our market analysis process, we collect and analyze a history of sales and circulation data to understand your current outcomes and needs. We help you set reasonable sales goals. Then we plan and execute the sales campaign to make an exclusive use of, or a combined use of, telemarketing, direct mail, and/or direct e-mail strategies. WestPark can provide all the services it takes to conceive and implement a sales campaign, or we can provide any combination of services. Understand Your Circulation Sales Needs WestPark’s interaction with you starts long before the sales campaign begins. We visit your site to learn about your products, your markets, your sales history, and your sales processes. Knowledge of your products and markets enables us to execute more meaningful communications with your customers. Knowledge of your sales history and processes enables us to evaluate the discrepancies between your paid and unpaid subscriptions, as well as discrepancies between your current sales outcomes and your long-term goals. Plan an Effective Sales Campaign With your sales goals clearly defined, we help you write your sales plan. The plan identifies the following: markets that are producing the best payment and renewal rates markets that are being oversold and undersold sales centers that are producing the best outcomes sales centers you want to use during your next sales campaign sales outcomes that you expect in each market sales strategies that will generate the best outcomes (this may include an exclusive use of, or some combination of, telemarketing, direct mail, and direct e-mail) Execute the Sales Campaign Let us set the standard. WestPark’s telemarketing, direct mail, and direct e-mail services will provide you with a working example of how to get the sales results you want and need. We encourage you to use our results as a model of best practices, to measure and evaluate the effectiveness of your entire sales force. Analyze Sales Activities and Results The exchange of data is our dialogue. At WestPark, we believe that knowledge provides the power to make informed choices. We collect data about every phone call to every market from every workstation and share that information with you throughout the sales campaign. We also collect customer survey data during telemarketing verification and as part of our direct mail and direct e-mail campaigns. At WestPark, we produce fast and accurate information, which enables you to make fast, accurate, and cost-effective decisions. WestPark will help you respond to changes in the market, as those changes occur. Site Map | About WestPark | Market Analysis | Telemarketing Direct Mail | Direct E-mail | Partnership | Employment Meet Us | Contact Us | Home