When we listen to the concerns of circulation directors, we don't just hear words: we understand the language. Timothy S. Schmidt tschmidt@westparkdirect.com Mr. Schmidt is the President and Owner of WestPark Direct. He brings over 14 years of experience in the newspaper industry to his work with his clients, which include some of the largest weekly and daily newspapers in the United States. Prior to starting WestPark Direct, Mr. Schmidt worked at Sun Newspapers in Cleveland, Ohio, one of the largest weekly newspaper chains in the U.S. His tenure at Sun provided him with diverse hands-on experiences in every part of newspaper operations, including editorial, production, advertising sales, accounting, finance, and circulation. As a result, he understands his clients' needs. He has experienced the same challenges that you now face. Mr. Schmidt's career began as circulation sales manager, where he spent several years developing and implementing plans to convert free newspapers to fully paid. The techniques involved door-to-door sales, direct mail, and telemarketing. Before leaving Sun Newspapers, Mr. Schmidt served as Director of Circulation for four years. In this role, he oversaw a carrier force of 3,800 youths, managed over 200,000 subscriptions, managed all contracts with telemarketing firms, and planned, implemented, and managed a 30-seat in-house phone room. It was in this role as Circulation Director that Mr. Schmidt was inspired with the idea of starting WestPark Direct. While working with telemarketing firms to try to meet his circulation needs at Sun, he discovered that many firms inflate sales and circulation numbers by acquiring easy sales and avoiding the quality sales, the ones that are more difficult to close. By conducting his own research and paying close attention to research in the industry, he learned that the difficult sales are the ones more likely to become long-term paying subscribers. With this knowledge, Mr. Schmidt commits himself and his company to delivering quality circulation sales--in all of your targeted markets. William Hite Executive VP Corporate Development wahite@westparkdirect.com Sheila Lopez Director of Operations slopez@westparkdirect.com Kevin Fraley Director of Sales & Marketing kfraley@westparkdirect.com John Kennedy National Sales Manager for Newspapers West Division jkennedy@westparkdirect.com Site Map | About WestPark | Market Analysis | Telemarketing Direct Mail | Direct E-mail | Partnership | Employment Meet Us | Contact Us | Home